Nowadays the camera on a smartphone is one of the selling points, but we must state there are many high-end devices with weak cameras. This has become a real problem for many users, that’s why the handset makers decided to change their attitude towards cameras. If you are a geek, you can easily list all those phones that sport the best cameras, and Nokia’s handsets will be on the first positions of your listing, but it doesn’t mean other top developers are not concerned about their products and have nothing to offer. Say, HTC has never known for its cameraphones, but when it began losing consumers because of lack good cameras on its handsets, the company made a decision to come up with a special project called ImageSense.

ImageSense is one of the main features coming with HTC’s UI dubbed Sense. With the help of it the camera on your HTC phone will turn into a real digital camera with all the capabilities you’ll need even in those cases when there is low light, no light or backlight.

To find out what a camera technology we are dealing with, let’s take a look at the main features of it. Firstly, I have to mention its ability to take videos and photos at the same time. This can be performed by tapping the shutter in the midst of the video recording.

Secondly, HTC ImageSense allows users to shoot pics at an unbelievable speed. Talking more specifically, this technology features instant capturing meaning there are very small lags between two successive shootings, only 0.7 seconds. So your phone will always be ready when something happens.

Thirdly, and in my opinion this is the most important feature of ImageSense—HTC phones now can focus very quickly. It will take them only 0.2 seconds, thus the camera is always in focus, even when you switch from subjects nearby to those far off. It was possible to introduce thanks to the extended depth of field (EDOF) provided by the HTC ImageChip.

Fourthly, when we buy a smartphone and want to know what camera it sports, the number of megapixels will be enough to decide buy it or not. But I assure you there are many technical features that are more important than the megapixels themselves. For example, HTC ImageSense comes with F2.0 aperture lens that lets in more of the available light, or the BSI sensor that helps boost the available light, or the powerful HTC ImageChip that delivers sharp pics images even in low light. But you don’t have to activate them or something like it, because they start working once you open the camera.

Fifthly, in order not to take photos with much or little flash, HTC has developed a special technology called HTC Smart Flash that automatically senses the distance between the camera and object and applies up to five different flash levels, from subtle to bright.

Sixthly, HTC ImageSense offers HDR functionality that allows users to take three different pictures very quickly and then the technology will merge the best parts of those photos in one giving you a perfect photo.

Seventhly, to take perfect portrait photos the company comes in with a Portrait mode that beautifies the skin by making it appear smoother.

Eighthly, Group Portrait mode works like HDR, but it automatically detects smiles and open eyes on up to 10 faces and takes five quick shots. After it goes through each face and puts together a final group shot in which everyone is smiling and no one is blinking.

And finally, there are several features that make the technology one of the best choices nowadays. For example, its slow motion video mode allows to slow down the video and watch it at up to 4×3 speed. I didn’t tell everything about this awesome technology, because many of its features can be discovered only when playing with it yourself. So when you want a smartphone with perfect camera, think twice before buying.